The small law firm in this advertising age? I don’t know how they manage to run a business and be a full time attorney. It makes no sense to me as to why you would choose the path when you see the competition and landscape in Philadelphia where attorney advertising has taken a turn for the expensive.
From agency experience money allows the biggers firms to be everywhere. Where does the small firm advertise? Do they even have a marketing budget? Thankfully, yes. Being an attorney has become so lucrative that if you land one7 figure case you can run your practice for years to come and run your business efficiently without fear the large firms will eat your lunch.